Three directions for the front page at contextlayers.com, all in the confirmed look (Sea Lane in RideGY's colours, Bricolage Grotesque and Hanken Grotesk, the tri-colour wave). Every page says the same true things; what differs is the one thing it leads with. Each is shown at desktop and phone width. The "Sign in" pill at the top right of every direction opens a menu with the three doors: customers, the dock and hub app, and the ops console (open a full-size page and click it). The receipt figures are worked examples from the sample rate card; the live page reads the real card, tariff table and exchange rate. Names, addresses and the driver are made up. Pick one, or name the parts to combine.
The price is the hero. A real itemised receipt sits beside the headline, and the visitor can switch between three parcels to see what shoes, trousers or a toy set cost to the door. Says "nothing due at the door" before anything else.
The addresses are the hero, on a deep green field. A Miami card and a Guangzhou card written in Chinese, with the suite code, exactly as they will appear in the account. The route strip and a RideGY driver card carry the rest.
The journey is the hero. One real parcel laid out as seven stops across the page, the current one marked, then the plain-words messages a customer gets when customs slows things down. Built on trust: you always know where it is and what it costs.
Earlier rounds: round 2 (dock screen and ops board) and round 1 (the look). "cargo" is still the working name.